BAUME JOURNAL, WINTER 2025 - EDITORS’ NOTES

Role models, icons, and expanders aren’t just individuals we admire from a distance - they remind us of what’s possible. They stretch our beliefs, inspire action, and open doors in our minds before they open in reality.

So, let’s reflect on the people in any area of life who inspire us to grow. The ones who remind us that the life we want is not only possible, but already being lived by someone just a little further ahead.

In this edition, we’ll be centering our focus on role models, icons, and expanders - so stay tuned for our upcoming articles to fill up on inspiration, just in time for setting your 2026 vision and goals.

We’re putting the spotlight on female role models because, despite progress, only about one third (33.5 %) of business‑owners in the EU are women - showing how far we still have to go. Celebrating their achievements reminds us of what’s possible and why representation matters.

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Michaela & Denise