Visual Diary, Private Rituals

Visual Diary, Private Rituals

Co-founder of Baume Essentials taking a blurred selfie by a studio window while preparing the launch of the brand's new athleisure collection made from natural, non-toxic fibres.

A glimpse behind the making of the collection.

The quiet moments before the launch. The preparation. The process. The details that slowly brought this collection to life.

THE FIRST TIME IT BECAME REAL.

The first sample of our designs, tried on during our visit to Reguentex in Portugal last year.

Behind-the-scenes first sample of Baume Essentials athleisure collection, featuring sisters and co-founders Michaela and Denise testing them for the first time at their manufacturer Reguentex in Portugal.

FIT IS IN THE DETAILS.

Measured, tested, washed and refined - again and again.

Behind the scenes of a Baume Essentials creation of upcoming athleisure collection crafted from TENCEL™ Lyocell and non-toxic materials, responsibly made in Portugal within a transparent EU-based supply chain.

EVERY DETAIL INTENTIONAL.

Over a year of refining the details, the feel and the fit.

A look at what was taking shape behind the scenes before it became what you see today.

Explore the new athleisure collection here.

Behind the scenes of a Baume Essentials campaign photoshoot for an upcoming athleisure collection crafted from TENCEL™ Lyocell and non-toxic materials, responsibly made in Portugal within a transparent EU-based supply chain.

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