5 reasons why we're not participating in Black Friday

Fair pricing: We believe in offering fair prices, which is why discounts are not part of our pricing model. Our prices reflects fair wages for textile workers, sustainably sourced and certified fabrics as well as materials, ensuring quality and ethical practices every step of the way.

Timeless investments: We believe in long-term investments when it comes to fashion. Sales-driven purchases tend to be more short-term.

Responsible consumption: Sales often encourage overconsumption and we believe in making conscious decisions.

Responsible production: We work with small, carefully planned batches to minimize waste. Overproduction for short-lived sales goes against our values.

Commitment to craftsmanship: Our essentials and the fabric we use are responsibly made in Portugal, with fibers sourced from Europe, reflecting a value that isn’t meant for discounts.